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“Converge unlocked real-time blended pacing for our growth team, allowing us to reallocate spend and act on performance immediately.”
Kevin Cooper · Head of Growth, Instant Hydration
Instant Hydration is a functional beverage DTC brand that became a category leader in under 18 months.
Operating on Shopify Plus with paid acquisition pushing past $1M in monthly spend, the Instant growth team makes intra-day decisions on where to put dollars to keep scaling profitably.
Instant Hydration partnered with Converge to power real-time blended pacing and trustworthy conversion tracking, giving the growth team the data they need to reallocate spend the moment performance shifts.
The Growth team required real-time blended data for intra-day decision making.
The Growth team uses Converge for intra-day pacing (45 checks/day on average) to shift spend based on blended performance.
Head of Growth had no insight into retargeting vs new customer acquisition in the Ads Manager, leading to wasted top-of-funnel spend.
Converge allows the Head of Growth to see New Customer CPA inside of the Ads Manager and confidently increase top-of-funnel spend without inadvertently retargeting.
Instant Hydration needed scalable, trustworthy conversion tracking and in-platform reporting to scale confidently.
Converge’s server-side tracking gives Instant Hydration consistent and maintainable in-platform conversion data, with optimal event matching scores and 100% of conversions tracked.