“Converge unlocked real-time blended pacing for our growth team, allowing us to reallocate spend and act on performance immediately.”
Instant Hydration is a functional beverage DTC brand that became a category leader in under 18 months.
Operating on Shopify Plus with paid acquisition pushing past $1M in monthly spend, the Instant growth team makes intra-day decisions on where to put dollars to keep scaling profitably.
Instant Hydration partnered with Converge to power real-time blended pacing and trustworthy conversion tracking, giving the growth team the data they need to reallocate spend the moment performance shifts.
From delayed reporting to real-time intra-day pacing
Growth team needed real-time blended data
The Growth team required real-time blended data for intra-day decision making.
Intra-day pacing on blended performance
The Growth team uses Converge for intra-day pacing (45 checks/day on average) to shift spend based on blended performance.
From retargeting blind spots to new-customer CPA visibility
No insight into new vs. returning customer acquisition
Head of Growth had no insight into retargeting vs new customer acquisition in the Ads Manager, leading to wasted top-of-funnel spend.
New Customer CPA inside the Ads Manager
Converge allows the Head of Growth to see New Customer CPA inside of the Ads Manager and confidently increase top-of-funnel spend without inadvertently retargeting.
From shaky conversion data to a foundation that scales
Tracking and reporting needed to scale
Instant Hydration needed scalable, trustworthy conversion tracking and in-platform reporting to scale confidently.
Optimal event matching and 100% conversion tracking
Converge’s server-side tracking gives Instant Hydration consistent and maintainable in-platform conversion data, with optimal event matching scores and 100% of conversions tracked.