Multi-touch Attribution
Break down and explore channel performance
Optimize marketing spend with MTA models by analyzing performance down to campaigns, ad sets, and individual ads.
Trusted by top B2C marketing teams
Spend smarter with MTA fueled by first-party data
Explore marketing performance to the most granular level powered by unbiased data and models.
MTA models
Pick any MTA model
Choose between 10+ models.
Powered by your own, unbiased, first-party data.
Leveraging of best-in-class user re-identification to attribute accurately even when journeys are longer.
Models automatically group sessions and conversions into channels, campaigns, ad sets and ads based on UTM tags.
Metrics
View any metric for a channel, campaign, or ad
Create any metric you can think of and break it down across your channel mix.
Attribute any event, including custom events, such as quiz_submitted or started_subscription
Show in-platform numbers like CPC and CPM directly next to your first-party metrics.
Easily separate new customer or subscription conversion information to see what channels drive new customer acquisition.
compare
Compare models
Quickly compare in-platform performance metrics with MTA models.
Change the model for all metrics or compare models for the same metric.
Use model comparisons to see if channels drive top or bottom of funnel.
Customer journeys
Drill down into individual customer journeys
Inspect any individual customer journey to understand even the most unintuitive results.
See all sessions, and each event that was triggered in each session.
Quickly understand how real customer journeys and profiles look like.
Easily investigate sessions or conversions from a specific channel, campaign, ad set, or ad.
The converge effect
