Converge vs Northbeam

Side by side

Real-time and flexible attribution you can trust

See how Converge compares to Northbeam

Multi-touch attribution

ConvergeIncluded across 11+ models on first-party data

NorthbeamIncluded

Ad spend and campaign data integrations

ConvergeAll major ad platforms

NorthbeamAll major ad platforms

Flexible accounting modes

ConvergeYes

NorthbeamYes

Infinite attribution windows

ConvergeYes

NorthbeamYes

Real-time data refresh for blended metrics

ConvergeActually real-time

NorthbeamRefreshes every 6 hours

Conversion tracking and enrichment integrations

ConvergeAll major marketing and ad platforms

NorthbeamOnly enrichment for limited tools (Apex)

Server-side tracking

ConvergeComplete Google Tag Manager alternative

NorthbeamNot supported

Data quality monitoring

ConvergeReal-time logs of every tracked and forwarded event, with automatic warnings on tracking errors

NorthbeamBlack box

Brand, region, and business unit filters

ConvergeFully customizable store dimensions

NorthbeamNot supported

The Converge difference

Better attribution, and more

A complete measurement platform with real-time attribution and conversion tracking built in.

Real-time, flexible attribution

Intraday data that refreshes continuously, not every six hours. 11+ attribution models on first-party data, exact timestamp-based lookbacks, flexible accounting modes, and a fully customizable attribution window. The most flexible attribution on the market.

Conversion tracking built in

Server-side tracking that acts as a complete Google Tag Manager alternative. Conversion tracking and event enrichment across every major marketing and ad platform, with real-time logs of every tracked and forwarded event and automatic warnings on tracking errors.

Conversion tracking

AI-native, from MCP to agents

An MCP server that gives any AI tool secure access to your tracking, attribution, and analytics data. Analytics that run on autopilot to surface trends, anomalies, and growth opportunities. Build your own agent, trained on your strategy and stack, to help your team make better decisions every day.