Destination

Google Ads

Forward server-side conversions to Google Ads with Enhanced Conversions, and pull Google Ads spend into Converge for unified reporting.

Ad platforms

Increase tracking accuracy

Support for Google Enhanced Conversions for Leads. Match users back to ad clicks with deterministic identifiers.

Subscription renewals and other backend events flow into Google Ads as offline conversions.

Placed Order conversions are tagged with customer_type NEW or RETURNING for new-customer optimization.

Google Consent Parameters are injected on every server-side event per the corresponding browser session.

Reference docs for setting up Google Ads with Converge.

How Converge forwards conversion events to Google Ads, including event mapping, deduplication, and configuration options.

How Converge pulls Google Ads ad spend, campaign, ad set, and ad-level performance into your unified reporting.

9 pre-built source pairs ready to ship.

30-minute walkthrough tailored to your stack and channels.