Conversion Tracking
Track 100% of conversions
Restore marketing signals and attribution accuracy with server-side tracking.
Optimize performance of your ads and email campaigns.
Trusted by top B2C marketing teams
Ensure data integrity across your marketing stack
Power your marketing stack with data you can trust.
advertising
Accurate attribution and enhanced targeting
Collect 100% of conversions via server-side tracking.
Regain trust in in-platform attribution results from Meta, Google, TikTok and other platforms.
Boost (re-)targeting through enrichment of tracked events to increase event matching.
Separately track cost per new customer (NC CPA) and cost per new subscriber.
email & SMS marketing
Increase abandoned cart revenue in Klaviyo
Converge recognizes returning visitors and matches them with their email addresses from past interactions, like newsletter sign-ups or purchases.
Captured email addresses are automatically added to events before they’re sent to Klaviyo.
More events, such as “Added to Cart,” are enriched with email data, enabling more email triggers.
More triggered emails lead to more conversions and revenue.
google analytics
Regain trust in your Google Analytics numbers
Track 100% of conversions through server-side tracking.
Google consent mode is automatically configured.
Track your entire funnel across domains, third-party landing pages, and checkout.
Easily configure custom events and parameters.
Data warehouse
Stream all data into your datawarehouse
Stream all client-side and server-side events to your data warehouse.
Join marketing data with the rest of your stack.
Forwarded events include attribution information such as first touch and last touch session source.
Guaranteed composability.
data integrity
Hammer the essentials
Server-side tracking for 100% conversion accuracy.
Optimized integration with all major marketing tools.
Natively integrate with your CMP.
Best-in-class re-identification of website visitors.
Real-time logs of all tracked or forwarded events.
Inspect every single customer journey individually.
Deduplicate conversions automatically.
The converge effect
