How Kimaï unified data across 3 regions and offline sales

3 regional Shopify stores

tracked with 1 server-side tracking setup

1 retail store

unified with DTC measurement

100% of conversions tracked

through server-side tracking

“Before Converge, we lost the first part of the entire user journey. Now, we have accurate data and complete oversight across all stores in one dashboard.”

Jessica Warch · Founder & CEO, Kimaï

Kimaï is a fast-growing Shopify brand that produces ethical fine jewelry designed with recycled gold and lab diamonds. Their pieces are worn by thousands, including celebrities like Meghan Markle and Emma Watson.

Operating across three regional Shopify storefronts and one retail location, the Kimaï team needed unified tracking and reporting to understand customer journeys end-to-end.

Kimaï partnered with Converge to consolidate four fragmented GA4 dashboards into one Converge dashboard and capture the 33% of conversions previously missing in Google and Meta.

From four fragmented GA4 dashboards to one source of truth

Challenge

Four GA4 dashboards plagued by duplicates and missing data

Four different GA4 dashboards were available, all suffered from duplicates and missing data.

Solution

One unified Converge dashboard with 100% of the data

One Converge dashboard contains 100% of the data from all stores, allowing the Kimaï team to finally gather customer insights in one place.

From missing conversions to complete capture across stores

Challenge

33% of conversions missing plus manual retail uploads

The Kimaï Team was missing 33% of conversions in Google and Meta. Moreover, they had to upload retail store conversions manually.

Solution

Automated capture across all stores

Converge tracks all conversions across their regional stores and retail store and makes sure these arrive in the Meta Ads Manager and Google Ads Manager.

See Converge in action

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