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“All sales are now visible in the Meta ads manager, which helps Meta optimize better, and helps us scale the ad account.”
Marin Ištvanić · Head of Performance & Lead Media buyer, Inspire
Qure Skincare is a Shopify brand bringing clinical treatments and skincare to your home, minus the ‘clinical’ costs. Their LED Light Therapy Masks are used by thousands of people globally.
Selling expensive products that require multiple educational interactions before purchase, the Qure team needed reliable Meta performance data and full customer journey visibility to scale paid acquisition with confidence.
Qure partnered with Converge to restore Meta visibility after iOS 14.5, eliminate GTM duplicates and ad-blocker gaps, and unlock individual customer journey insights for the first time.
iOS 14.5 caused significant data loss and missing sales in the Meta ads manager, leaving the Qure team with unreliable ad performance metrics.
Accurate conversion tracking and all sales visible in Meta ads manager via Converge server-side tracking, recovering the data lost to iOS 14.5.
Google Tag Manager (GTM) tracking contained lots of duplicates and was missing conversions due to ad-blockers and VPNs, resulting in unreliable GA4 analytics.
Improved event matching rates through Converge event enrichment combining server and client-side data, allowing Meta to optimize better and lowering CPA.
The Qure team had no viable way to track individual customer journeys, leaving them unable to see what touchpoints led to sales. A critical gap for expensive products that require multiple educational interactions.
Individual customer journey overview for each visitor, including ads clicked, products viewed, and emails received and opened.