“All sales are now visible in the Meta ads manager, which helps Meta optimize better, and helps us scale the ad account.”
Qure Skincare is a Shopify brand bringing clinical treatments and skincare to your home, minus the ‘clinical’ costs. Their LED Light Therapy Masks are used by thousands of people globally.
Selling expensive products that require multiple educational interactions before purchase, the Qure team needed reliable Meta performance data and full customer journey visibility to scale paid acquisition with confidence.
Qure partnered with Converge to restore Meta visibility after iOS 14.5, eliminate GTM duplicates and ad-blocker gaps, and unlock individual customer journey insights for the first time.
From iOS 14.5 data loss to full Meta performance visibility
iOS 14.5 caused major data loss in Meta
iOS 14.5 caused significant data loss and missing sales in the Meta ads manager, leaving the Qure team with unreliable ad performance metrics.
Server-side tracking restored Meta visibility
Accurate conversion tracking and all sales visible in Meta ads manager via Converge server-side tracking, recovering the data lost to iOS 14.5.
From duplicate-ridden GTM to clean enriched tracking
GTM had duplicates and missed conversions to ad-blockers
Google Tag Manager (GTM) tracking contained lots of duplicates and was missing conversions due to ad-blockers and VPNs, resulting in unreliable GA4 analytics.
Event enrichment combining server and client-side data
Improved event matching rates through Converge event enrichment combining server and client-side data, allowing Meta to optimize better and lowering CPA.
From no journey insight to full customer journey visibility
No way to track individual customer journeys
The Qure team had no viable way to track individual customer journeys, leaving them unable to see what touchpoints led to sales. A critical gap for expensive products that require multiple educational interactions.
Full per-visitor journey across ads, products, and emails
Individual customer journey overview for each visitor, including ads clicked, products viewed, and emails received and opened.