“Converge helped us face tracking for a complex Shopify implementation with many custom events and configurations.”
Serax is a Belgian design brand, creating contemporary homeware in collaboration with leading international designers and makers such as Yotam Ottolenghi and Vincent Van Duysen.
Launching on Shopify Plus with 20+ custom events spanning a complex catalog of products, sets, designer categories, registries, and wishlists, the Serax team needed accurate tracking from day one across five ad and analytics platforms.
Serax partnered with Converge for server-side conversion tracking and dedicated implementation support to ensure 100% accurate tracking across Meta, Google Ads, Pinterest, GA4, and Klaviyo from launch.
From inaccurate browser tracking to enriched server-side capture
Browser conversion tracking risked inaccurate attribution
The Serax team wanted to avoid inaccurate attribution through browser conversion tracking for Meta, Google Ads, and Pinterest.
100% accurate server-side tracking across all platforms
Converge ensured 100% accurate conversion tracking through enriched server-side tracking for all connected ad platforms.
From 20+ custom events to fully tracked and tested
20+ custom events beyond standard ecommerce
Besides the standard ecommerce events, >20 custom events had to be tracked across the website to provide a full overview of customer behavior in GA4 and Klaviyo.
Dedicated implementation support for custom events
Dedicated implementation support was provided to ensure tracking, testing, and monitoring of all custom events.
From complex tracking requirements to full GA4 funnel visibility
Complex multi-category product and registry tracking
Serax had complex tracking requirements related to a wide range of products, sets and designer categories, as well as registry and wishlist functionality.
Full funnel visibility in GA4, end to end
All parts of the funnel are visible in GA4, including checkout events such as initiate_checkout, add_contact_info, add_payment_info, add_shipping_info, and purchase.