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“Converge helped us face tracking for a complex Shopify implementation with many custom events and configurations.”
Thomas Devreese · Ecommerce Manager, Radikal (Shopify Plus Partner)
Serax is a Belgian design brand, creating contemporary homeware in collaboration with leading international designers and makers such as Yotam Ottolenghi and Vincent Van Duysen.
Launching on Shopify Plus with 20+ custom events spanning a complex catalog of products, sets, designer categories, registries, and wishlists, the Serax team needed accurate tracking from day one across five ad and analytics platforms.
Serax partnered with Converge for server-side conversion tracking and dedicated implementation support to ensure 100% accurate tracking across Meta, Google Ads, Pinterest, GA4, and Klaviyo from launch.
The Serax team wanted to avoid inaccurate attribution through browser conversion tracking for Meta, Google Ads, and Pinterest.
Converge ensured 100% accurate conversion tracking through enriched server-side tracking for all connected ad platforms.
Besides the standard ecommerce events, >20 custom events had to be tracked across the website to provide a full overview of customer behavior in GA4 and Klaviyo.
Dedicated implementation support was provided to ensure tracking, testing, and monitoring of all custom events.
Serax had complex tracking requirements related to a wide range of products, sets and designer categories, as well as registry and wishlist functionality.
All parts of the funnel are visible in GA4, including checkout events such as initiate_checkout, add_contact_info, add_payment_info, add_shipping_info, and purchase.