“Thanks to Converge, we now deeply understand what drives profitable growth at VHC.”
With more than €300M in revenue across 18 digital-first brands, Vision Healthcare is Europe’s leading online retailer of vitamins, supplements, cosmetics and health products.
VHC operates across multiple countries on a mix of Shopify, Magento and custom storefronts, with paid acquisition running across 12 advertising platforms to scale growth across its portfolio.
VHC moved its entire tracking and acquisition reporting setup to Converge to replace a patchwork of vendors with a single source of truth across brands and regions.
From a fragile tag stack to enterprise-grade tracking
Tag stack broke frequently with no visibility
The combined Google Tag Manager & Segment setup frequently broke across cross-domain funnels with no visibility into why, leaving in-platform data inconsistent and untrustworthy.
Enterprise-grade tracking with flexible reporting
Converge was the only vendor that combined enterprise-grade tracking with flexible and complete reporting functionality. The VHC team can easily manage tracking across multiple brands with real-time logs, deduplication and session stitching debuggers, and data integrity checks with warnings. New channels, custom conversions and landing pages are launched in hours (not weeks) allowing them to quickly internationalize working channels and funnels much faster.
Impact:
- In-platform data is now consistent, trusted, optimal and maintainable, allowing acquisition teams to shift spend with confidence.
- Segment, Google Tag Manager and GA4 consolidated into a single platform.
From top-of-funnel under-reporting to full funnel visibility
GA4 consistently under-reported
They tried using Google Analytics 4 across their brands but found consistent under-reporting of top-of-funnel channels.
Best-in-class re-identification
Converge’s re-identification captured more top-of-funnel touchpoints than competitors in a head-to-head evaluation, enabling full visibility in performance across the funnel.
Impact:
- Scaling new funnel types to six-figure monthly revenue.
From siloed brand data to one trusted reporting layer
No single source of truth across 18 brands
Lack of a single source of truth of acquisition reporting data made comparing funnel performance across brands and regions impossible.
One tracking layer across every brand and stack
Ability to seamlessly manage all of the brands’ tracking complexities and blend of stacks (Shopify, Magento, Custom). After an extensive evaluation process, Vision Healthcare moved all tracking and acquisition reporting across its 18 brands from a patchwork of vendors to Converge.
Impact:
- 1000+ reports generated for channels, brands, regions, and funnels.
- Fast, flexible and consistent reporting across the entire conglomerate.