Destination

BigQuery

Pipe Converge's attributed marketing data into BigQuery for custom dashboards, advanced modeling, and warehouse-native reporting.

Data warehouse

What you get

Daily aggregated metrics per ad (spend, clicks, impressions, conversions, revenue) land in BigQuery as 54 columns ready to slice.

Direct, First Touch, Last Touch, Linear, J-Shaped, Inverse J-Shaped, Time Decay, U-Shaped, and Participation. All in one table.

Optional staging configuration with a _staging suffix on the target table so you can validate before swapping.

BigQuery Data Owner and Job User permissions with a service account key for secure connection.

Reference docs for setting up BigQuery with Converge.

How Converge forwards conversion events to BigQuery, including event mapping, deduplication, and configuration options.

7 pre-built source pairs ready to ship.

30-minute walkthrough tailored to your stack and channels.