TikTok

Increase tracking accuracy

Server-side conversions forwarded via TikTok's Events API. 13+ standard ecommerce events auto-mapped to TikTok's spec.

Browser Pixel and Events API fire from one source of truth.

Browser and server events are matched on event_id so you never double-count purchases.

Native CMP integration honors consent state per event. Required for EU/UK compliance.

Reference docs for setting up TikTok with Converge.

How Converge forwards conversion events to TikTok, including event mapping, deduplication, and configuration options.

How Converge pulls TikTok ad spend, campaign, ad set, and ad-level performance into your unified reporting.

9 pre-built source pairs ready to ship.