Multi-touch attribution

Real-time multi-touch attribution.

Cut wasted spend, scale top-of-funnel investment, and optimize on the metrics that actually drive profit. Built on your own first-party data, free of in-platform reporting.

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All data

Google ⋮

Meta ⋮ Export

Channel group Channel Campaign Ad set Ad

Last touch paid only 30D Conv. No comparison Last 30 days

Type / to filter

Channel

Sessions

ATC

Checkout

Purchases

Revenue

Purchases NC

Spend

CPA

CPC

Meta Ads (Facebook Ads)

Paid Social

15,881

3,546

1,146

287

$75,375.37

281.38

277

$14,897.63

$51.91

$0.94

Google Ads

Paid Search

5,302

1,220

390

$22,578.14

72.85

$4,967.59

$55.82

$0.94

Klaviyo

4,402

1,086

421

178

$41,203.18

38.42

–

Direct

3,528

712

244

$19,844.55

21.04

–

Google

Organic Search

3,188

593

198

$14,622.90

18.66

–

AWIN

Affiliate

641

162

$5,840.22

9.71

$1,180.00

$49.17

$1.84

ChatGPT

Organic LLM

317

$2,104.66

4.22

–

Organic Social

113

$612.45

1.32

–

Overall

33,372

7,414

2,488

757

$182,181.47

447.60

464

$21,045.22

$27.80

$0.63

Optimizing $billions in ad spend for the world's best DTC growth teams.

BUILT TO ACT ON

MTA you spend on, not just stare at.

Identify winners and losers faster, and acquire customers more profitably.

Real-time data, faster decisions

Optimize your ad budget with data that updates in minutes, not days, across every source.

Justify top-of-funnel spend

Last-click hides top-of-funnel impact. Get the signal you need to measure it and confidently scale investment.

Share of ad spend

+15%

TOF Other

Compare models side by side

See ad performance across multiple attribution models and in-platform data in a single view to make more informed decisions.

Drill into any customer journey

See every session, touchpoint, and event behind any conversion. Spot patterns your dashboards never surface.

FLEXIBILITY

Limitless attribution flexibility.

Match the model to your purchase cycle, channel mix, and funnel.

Pick any attribution model

Seamlessly switch between 11+ attribution models.

Limitless attribution windows

Set any window and match it to your purchase cycle and funnel shape.

Flexible accounting modes

Click time matches platform reports. Conversion time matches your books.

THE DIFFERENCE

Built to answer real questions.

The depth, speed, and truth your team actually needs.

Unbiased ad performance

See real ad performance, free of in-platform reporting bias.

Down to the creative

Break down by channel, campaign, ad set, ad, and even individual creative.

Real time by design

Conversions and ad spend land in dashboards within minutes. Always in sync.

Build custom metrics

Build the metrics your team optimizes against. No SQL, no engineering ticket.

Optimize for profitability

Contribution margin, CAC, and LTV. The metrics your CFO defends budget on.

Filter on anything

Region, product line, business unit. Slice by any property in your data.

The Converge effect

Companies that run on Converge perform better

increased RPS for product ads

increased RPS for product ads

How Rove Concepts rebuilt its measurement stack

dashboard checks per day

dashboard checks per day

How Instant Hydration scaled to multi-million monthly $ spend

200+

server-side tracking connections

brands

ad platforms

200+

server-side tracking connections

200+

server-side tracking connections

brands

ad platforms

How VHC, Europe's online health & wellness leader unified tracking across 18 brands

See Converge in action.

A 30-minute walkthrough of Converge attribution, on your channels, your models, and the spend decisions your team makes every hour.

Book a demo