Tracking for
Google Analytics 4
Accurate & complete insights
100% of conversions are tracked through server-side tracking.
All sales channels included
Also track subscriptions, POS orders, upsell orders and more beyond your website.
Full funnel overview
Auto-track all important events, even the separate steps in your checkout.
Pageview
View collection
View product
Add to cart
Initiate checkout
Add payment info
Add shipping info
Purchase
Subscribe
Recurring subscription payment
custom_event