CASE STUDY
How Kimaï unified data across headless and retail stores
Kimaï is a fast-growing Shopify brand that produces ethical fine jewelry designed with recycled gold and lab diamonds. Their pieces are worn by thousands, including celebrities like Meghan Markle and Emma Watson.
3
Headless Shopify stores
tracked
1
Retail store tracked
100%
Of conversions tracked
Jessica Warch, Founder & CEO, Kimaï
Challenge
Due to the headless setup, the Shopify store dashboards were broken for Kimaï, leaving them without any insight into their conversion rate.
Four different GA4 dashboards were available, all suffered from duplicates and missing data.
The Kimaï Team was missing 33% of conversions in Google and Meta. Moreover, they had to upload retail store conversions manually.
Solution
Seamless tracking of all three headless stores through Converge, giving Kimaï complete transparency of the user journey from beginning until end.
One GA4 dashboard contains 100% of the data from all stores, allowing the Kimaï team to finally gather customer insights in one place.
Converge tracks all conversions across their headless stores and retail store and makes sure these arrive in the Meta Ads Manager and Google Ads Manager.
