How we are different

vs.

Converge vs Tripple Whale

See how Converge compares to Triple Whale.

The main difference

Triple Whale is an ecommerce tool providing an attribution dashboard which aims to attribute purchases to marketing channels and campaigns. However, these attribution insights do not increase ad performance. They just provide a better estimation.

Triple Whale does not fix the biggest issue at play, which is that ad platforms such as Meta, Google, and TikTok are still receiving inaccurate data, leading to broken metrics and lower actual ad performance.

In contrast, Converge makes sure your ad platforms receive all customer data to perform optimally, resulting in more reliable ad performance metrics, and an improvemed ad performance.

Converge does not only fix tracking issues for ad platforms. We also fix tracking for other tools, such as Google Analytics or Google Data Studio. For example, GA4 can be set up out-of-the-box through Converge.

Triple Whale provides you with a single attribution dashboard to replace in-platform ad managers but has no impact on ad performance.

Converge, on the other hand, allows you to trust your ads manager again and improves ad performance through enhanced tracking.

'We pulled the numbers and saw a drop in CPA by well over 30% thanks to Converge's enriched conversion tracking.'

The details

Converge

Converge

Triple Whale

Triple Whale

Attribution dashboard

Attribution dashboard

✅

✅

Improves ad performance (ROAS, CPA)

Improves ad performance (ROAS, CPA)

✅

❌

Correct data in GA4

Correct data in GA4

✅

❌

Correct data in ad platforms

Correct data in ad platforms

✅

❌

Meta conversions API

Meta conversions API

✅

❌

Attribution for subscription orders

Attribution for subscription orders

✅

❌

Low code

Low code

✅

❌

“Thanks to Converge we have more confidence in our in-platform data. They are also very responsive and think along pro-actively for the best way to tackle tracking issues.”

'We pulled the numbers and saw a drop in CPA by well over 30% thanks to Converge's enriched conversion tracking.'

Jiawen Chen, Operations Manager, dear digital

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