CASE STUDY
How Metis Supplements reduced CPAs by 30% with Converge Tracking
Metis Supplements is a high-growth Shopify brand that produces ecological supplements to make you sleep better, wake up with more energy, and reduce stress.
30%
Meta CPA decrease
100%
Of conversions tracked
12
Hours of troubleshooting
saved per month
Maxim Christiaen, Co-Founder, Metis Supplements
Challenge
iOS 14.5 caused significant data loss and higher CPAs, leaving the Metis Supplements team unable to scale ads with confidence.
Subscriptions weren't tracked, taking the most valuable conversions out of the picture.
GTM contained errors and inconsistencies, resulting in unreliable GA4 dashboards.
Solution
Accurate conversion tracking thanks to Converge server-side tracking.
Improved event matching in Meta thanks to Converge's event parameter enrichment by combining website data with server data.
Faster scaling through accurate and valuable ad performance metrics and GA4 dashboards.
