Connect BigCommerce to Microsoft Ads with Converge
Forward server-side events from BigCommerce to Microsoft Ads with deterministic identity and consent built in.
Used integrations
BigCommerce as a source, Microsoft Ads as a destination.
Increase tracking accuracy
Accurate attribution and enhanced targeting
Capture 100% of conversions server-side and enrich them to restore in-platform attribution and retargeting.
Optimize for new customer and subscriber acquisition
Forward accurate CAC into your ads manager so platforms bid toward new customers and subscribers, not repeat buyers.
Tracking you can verify
Every event logged in real time. Every journey inspectable end to end. Every dedup, stitch, and identity decision auditable down to the line.
Real-time event logs
Every tracked and forwarded event lands with sub-second latency. Misfires surface immediately.
Per-journey observability
Inspect any customer journey end to end. Every event, identifier, and forward in one timeline.
Native CMP integrations
First-class hooks into OneTrust, Cookiebot, Didomi, and Google consent mode. No glue code required.
Deterministic re-identification
Chain every deterministic signal, from first-party data to cookies. Never a probabilistic guess.
Integrity checks with warnings
Missing parameters get flagged at the source. Silent failures stop being silent.
Dedup and session stitching debuggers
Trace every dedup, split, and identity decision. Each one is auditable down to the line.
See Converge in action
30-minute walkthrough tailored to your stack and channels.
Book a demo