How to set up conversion tracking for Meta / Facebook Pixel and Conversions API (CAPI) with PrestaShop via server-side tracking
Converge seamlessly connects PrestaShop to Meta.
Enriched server-side tracking & best-in-class client-side tracking
100% accurate conversion tracking
Used integrations
what is converge
Trusted marketing measurement that just works
Powering your conversion tracking, attribution and marketing reporting with the same consistent data.
Pageview
View product
Add to cart
Initiate checkout
Purchase
Subscribe
custom_event
Event Forwarding
Increase tracking accuracy
Track and send 100% of conversions anywhere thanks to server-side tracking.
Ensure accurate in-platform metrics for ads.
Maximize revenue from abandoned email flows.
Optimize (re-)targeting through enrichment.
Manage all tags and CAPI integrations in 1 place.
Marketing reporting
Consolidate your insights
Real-time analytics for intraday reporting.
Multi-touch attribution (MTA).
Custom insight builder.
Breakdowns and filters.
Trends, tables, cohorts across your website and third-party.
Platform
Ensure data consistency
Collect events server-side and client-side.
Sync in data from other tools like ad platforms.
Re-identify returning site visitors.
Monitor your setup continuously through logs.
Natively integrate with your CMP.
Rely on warnings to spot implementation errors.
Deduplice conversions automatically.
MTA
