Better tracking and attribution for B2C
Improve attribution accuracy and enhance ad targeting through better tracking
![](https://framerusercontent.com/images/1WbXSThQMMzT4PmtoSQcF8BoA.png)
Event Forwarding
Track and send 100% of conversions anywhere thanks to server-side tracking.
Manage all pixels and Conversions API (CAPI) integrations in one place.
Improve ad-platform attribution accuracy and ad-targeting through event enrichment.
Forward data to analytics tools, data warehouses, ESPs, and more.
Pageview
View product
Add to cart
Initiate checkout
Purchase
Subscribe
custom_event
![](https://framerusercontent.com/images/ME6V4z30xYRQPfDtE18VWN88A.png)
Data Management
Custom Events & Properties
Track custom events or create them based on existing events. Add and use custom properties anywhere.
Data Quality Management
Ensure and maintain accurate tracking through monitoring, logs, and warnings.
Consent & Privacy
Native CMP integrations, Google consent mode, and privacy controls.
Re-identification
Stitching together revenue touchpoints to customer acquisition channels.
Enrichment
Enrich events with first party data acquired earlier in the customer journey to boost attribution accuracy and ad targeting.
Attribution
MTA models out-of-the box, leveraging best-in-class user identification.
Attribution & Analytics
Gain granular understanding in LTV and CAC across marketing efforts.
Bring all marketing performance KPIs into a single dashboard.
Leverage data from ad platforms to calculate CPA, ROAS, and break down across campaigns.
Funnel reports
Attribution breakdown
Overview dashboard
Event Forwarding
Track and send 100% of conversions anywhere thanks to server-side tracking.
Manage all pixels and Conversions API (CAPI) integrations in one place.
Improve ad-platform attribution accuracy and ad-targeting through event enrichment.
Forward data to analytics tools, data warehouses, ESPs, and more.