Custom Data Source
Connect data from your custom frontend and backend using the Converge JS Pixel and Webhook.
Popular Connections
Custom Data Source
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Meta
How to set up conversion tracking for Meta / Facebook Pixel and Conversions API (CAPI) with a Custom Data Source.
Custom Data Source
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Google Ads
How to set up conversion tracking for Google Ads with a Custom Data Source.
Custom Data Source
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AppLovin
How to set up conversion tracking for AppLovin with a Custom Data Source.
Custom Data Source
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Klaviyo
How to set up conversion tracking for Klaviyo with a Custom Data Source.
Custom Data Source
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Custom HTML
How to set up a Custom HTML connection with a Custom Data Source.
what is converge
Trusted marketing measurement that just works
Powering your conversion tracking, attribution and marketing reporting with the same consistent data.
Pageview
View product
Add to cart
Initiate checkout
Purchase
Subscribe
custom_event
Event Forwarding
Increase tracking accuracy
Track and send 100% of conversions anywhere thanks to server-side tracking.
Maximize revenue from abandoned email flows.
Optimize (re-)targeting through enrichment.
Manage all tags and CAPI integrations in 1 place.
Marketing reporting
Consolidate your insights
Real-time analytics for intraday reporting.
Multi-touch attribution (MTA).
Custom insight builder.
Breakdowns and filters.
Trends, tables, cohorts across your website and third-party.
Platform
Ensure data consistency
Collect events server-side and client-side.
Sync in data from other tools like ad platforms.
Re-identify returning site visitors.
Monitor your setup continuously through logs.
Natively integrate with your CMP.
Rely on warnings to spot implementation errors.
Deduplice conversions automatically.
MTA
